I was cruising the internet today looking for some inspiration for a sales tip to write about today when it occurred to me that my daughter who is five right now gave me a perfect example over the weekend. This past weekend the family decided to eat out some place on Saturday nite and we asked our daughter her opinion on where to eat on this nite and she chose a local steak house.
What’s interesting about her choice for this particular steak house is because we ate there for the first time about a year ago now. The food was good and the surroundings are pleasant enough but it was our server that nite who made an effort to build a rapport with our table and all of her other tables that left a lasting impression not only on us but our daughter obviously. We have been there quite a few time since that nite and always our daughter remembers our waitress from that first nite. Now to me that’s the sign of an impressive “sales person” she sold the whole dining experience and you know she gets some great tips for that little extra effort.
The actual sales tip of course is the importance of building rapport with your customers. When you experience a sales person that takes the time to develop a rapport with you the customer, would you not agree that you will be more inclined to go back to them for their services? Of course you will, we all do.
It’s a basic instinct that we all have to lean towards doing business with people that make an effort towards building rapport with you the customer. If my five year old is already smart enough to pick up on that and is influenced by rapport then imagine the power that this whole building rapport thing has on all the people that have money to spend. As a sales person it is in your best interest to work on your rapport building skills, especially in a down economy. Who will people be more likely to do business with after all? The people we like of course.
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